Non-traditional retailing strategies incorporating the newest technologies to capture a younger demographic and intensify the customer experience both in stores and online.

Freelance marketing strategy and producer position for NYC based swimwear company, Rise City Swim. Completed look book, fashion film, social media posts, and fashion film teaser delivered in a short time frame and limited budget.

A comprehensive market analysis and target research that supports the opening of a Mr. Porter brick and mortar store. Includes store layouts, previsuals, and marketing campaign initiatives that align with the store opening.

National Retail Federation's Ray Greenly Scholarship entry awarded in the semifinal round in a nation wide competition for marketing strategies surrounding omni channel retailing.

Marketing plan on a mock pop-up shop for Emporio Armani. Includes brand, market, and target research, floor layout of store design, and event plans. A strategic initiative to capture a younger demographic utilizing technology.

Produced photo shoots for the third issue of ARKHAM magazine, a quarterly independent magazine devoted to illustrating the human condition through artistic imagery and expressive content.

Produced and developed a mock campaign for Kate Spade including social media posts, gifs, and micro movies tailored to digital platforms.

A comprehensive brand, market, and competitive research analysis of Lululemon. Includes a 6 month buying plan, assortment plan, trend research, and 2 pop-up shop locations.

A fundraising event with collaborations between Marc Jacobs and artist, Quentin Jones, to target a young demographic while supporting breast cancer research.

A look book and fashion film for accessory designer, Ryan Eickhoff.

Introduction to Fashion Design garmented inspired by "White." Photo by Justin Chan Photography

Comprehensive Marketing Campaign for OAK NYC including a look book, fashion film, behind the scenes film and process book to take you through the creative process.

A look book produced for young designer, Troy Allen. Project includes fashion film and look book. Photography by Pat Bombard.

For more than three years, I have accumulated extensive experience in fashion photography productions. Working in collaboration with designers, photographers, and creative talent, I have produced multiple photoshoots, worked on set with creative direction, and assisted in hair & make up artistry.

Played the role of the costume designer for the award winning student film, Party Animals

Comprehensive TOBE Report on current trends, Pantone selections, and how the trends were used on the streets and in high fashion.

A photo shoot production for the non-profit organization, Batey Rehab Project, that markets their precious stone jewelry in contribution to funding efforts in the Dominican Republic.