Following an extensive brand, market, and target analysis, I developed a strategic initiative for online retailer, Mr. Porter, to capture a larger audience and connect with their brand followers.

A brick and mortar store location was designed with the company in mind. Incorporating a high level of technology and sophistication, a store layout was designed. 

This project encompasses a marketing brief, store layout, design, and previsuals, and marketing content such as moving pictures and cinemagraphs.