EDUCATION
THE SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)
2012 - 2015
BFA Fashion Marketing and Management
Magna Cum Laude
AWARDS / HONORS
SCAD Dean's List
Academic Scholarship Recipient
Artistic Scholarship Recipient
AWARDS / ACCOLADES
NATIONAL RETAIL FEDERATION
RAY GREENLY SCHOLAR
CLASS 2015
Awarded 2015 Ray Greenly Scholar hosted by the National Retail Federation. Invited as an honored guest to the Shop.org Digital Summit in Philadelphia in 2015. Nationally recognized for a case study addressing the topic of omni channel retailing judged in a nation wide competition. Project details available upon request.
EXPERIENCE
JOULES
DIGITAL MARKETING MANAGER, USA
2019 - present
Recruited to grow the digital business in the USA. Liaison between USA Marketing Team and UK Digital Operational Teams to create synergy between activities and campaigns. Tailor all digital campaigns to resonate with the US market while seeking new opportunities, partnerships and technology to enable rapid growth and brand awareness for the brand.
FRENCH CONNECTION
SENIOR DIGITAL MARKETING / ECOMMERCE ASSOCIATE
2017 - 2019
Graduate from Email Marketing + Digital Designer to leading the digital marketing/ecom department at French Connection US. Support and challenge agency partnerships to improve performance on Paid Social, PPC/SEO and Display Ads. Internally managed Email Marketing, Affiliate Marketing and On-site personalization utilizing Qubit technology. Track analytics on GA. A/B test all channels through creative, copy and audiences. Supported the warehouse operations teams and guided customer success teams.
FRENCH CONNECTION
EMAIL MARKETING + DIGITAL DESIGNER
2017
Uphold a close partnership & collaboration with the Web and Marketing teams to partner on all direct to consumer email campaigns. Execute day-to-day operational tasks to support email marketing program, from creative setup and HTML coding. Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to identify marketing opportunities. Create and maintain automated, personalized campaigns to drive loyalty and engagement. Track key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunities. Collaborate with cross functional teams to ensure that all creative assets meet strategic objectives and deadlines. Develop, strategize and produce web assets for the usa.frenchconnection.com site utilizing Google Analytics to monitor traffic behavior and purchasing path. Work closely with affiliate companies to provide assets for social and digital advertisements.
VALENTINA KOVA LLC
SALES AND MARKETING STRATEGY
2016 - 2017
Develop and manage multiple projects for brand awareness, customer acquisition, and expansion. Creative strategies to differentiate the company from competitors, measuring the success of projects, creating operational and strategic plan to maximize growth of the company. Manage and monitor multiple channels including traditional marketing efforts, special collaborations, digital channels, and social media. Manage physical stores and operations to maximize profit.
Manage company sales across the nation in brick and mortar locations, digital platforms, and wholesale accounts. Building strong longterm relationships, creating brand loyalty. Create and manage CRM program. Oversee global communication on all touch points of the company.
FASHION PRODUCTION
DIZON INC
FREELANCE COLLECTIONS COORDINATOR + PRODUCTION ASSISTANT
Work with Stylist, Producer, Production Manager and Design Teams to properly document and prepare fashion show looks leading up to the fashion show/presentations. Take detailed notes and documentation of all models, clothes, and accessories. Provide on site assistance in the back stage area during the production. Become a key point of contact to production team.
DIZON INC
ADMINISTRATIVE ASSISTANT
Facilitated office operations, organization of files, documents, supplies, coordinate logistics for fashion show preparation and assisted senior level producers in multiple tasks associated with project management.
DIZON INC
PRODUCTION INTERN
6/15 - 9/15
Assisted in the production of NYFW runway shows and presentations including ADEAM, Banana Republic, J Mendel, Kate Spade, Mansur Gavriel, Milly, Monique Lhuillier, Opening Ceremony, Proenza Schouler, Sally LaPointe, SUNO, Thankoon, and Ulla Johnson.
Other experience include NYFW Men's Tim Coppens and Perry Ellis, and the Vera Wang Kohl's Showroom Event.
SCAD FASHION SHOW 2015
FASHION DEPARTMENT INTERN
01/15 - 6/15
Assisted the production of the SCAD Fashion Show 2015 and all events in preparation for the show. Tass included managing multiple student volunteers, organizing critique events and special guests, model casting, and providing on site assistance in the fashion shows.
ENTERTAINMENT PRODUCTION
KOKYO 2014
BACKSTAGE MANAGER
2014
A stage show hosted by the Okinawan Cultural Association of Texas presenting both local and overseas performers to the Miller Outdoor Theatre. Managed all performers and processes backstage. Directed tech crews for lighting, sound, props and stage pit. Ensured the vision of the creative director and stage professionals.
RETAIL EXPERIENCE
JOURNELLE
SALES ASSOCIATE
2016
Provide a luxury, above-and-beyond, experience at Journelle's SOHO location. Was part of a small team to push sales, exceeding sales goals, and creating intense brand loyalty to Journelle. Example excellent product knowledge in the multi-brand retailer. Create constant communication with clients, building sales, and pushing the brand's mission to dress women in beautiful lingerie everyday.
ANN TAYLOR, LOFT
SALES ASSOCIATE
2014 - 2016
Providing excellent customer service to one of Ann Taylor, LOFT's highest volume stores in NYC. Refined efficiency and client servicing skills. Made a brand ambassador, exampling product knowledge and fashion styling advise to push sales. Met daily, weekly, and monthly sales goals - regularly exceeding expectations. Create brand loyalty with Ann Taylor, LOFT's reward card system.