The project's goal is to merge creativity and innovation into marketing strategies that encompass omni channel retailing. This case study was submitted to the 2015 Ray Greenly Scholarship Competition hosted by the National Retail Federation and honored at the semifinal round.

As a Ray Greenly Scholar, I was invited to the Shop.Org Digital Retail Summit in Philadelphia where I met with top level executives to discuss major shifts in the retail industry. The case study focuses on the brand, Adidas, and utilizes social media brand awareness to drive traffic to the Adidas app and creates an easier path of purchase to the online store. In collaboration with Net-a-Sporter, Adidas will push themselves in the lead where function meets fashion. The project also includes detailed brand research, website development, and a proposal on the use of new technology and the possible implementations for the retail space.