A freelance marketing campaign for NYC based swimwear company, Rise City Swim.  My role as marketing strategist was to capture the millenial consumer while staying true to the company's urban aesthetic. As a producer of the content, I handpicked the creative team and lead them in the direction of the marketing intiatives.

 

This storytelling campaign targets a younger demographic with the purposes of capturing a larger audience, drive traffic to the

e-commerce site, and to increase sales and exposure of a new lifestyle brand.  

 

This campaign introduces a new hashtag: #SquadOnTheRise

 

This project includes a branded lookbook, a film, complimentary still materials for marketing purposes and social media marketing content and posts.